Days Sales Outstanding DSO: How To Calculate It & Why It Matters
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November 7, 2025
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The product or service has been delivered to the customer (and thus, the revenue is “earned”). Learn how to leverage Sage Intacct user-defined fields for AP automation. Expert guide to custom field setup, auto-coding, approvals, and multi-entity management.
Order to Cash
In this metaphor, the time it takes for customers to pay their tabs is akin to DSO for a business. A lower DSO means customers are paying their bills relatively quickly, which is like café customers paying right after they finish their coffee. This is ideal because the business gets the cash it needs to keep running smoothly without interruption. On the other hand, a higher DSO means it’s taking longer for customers to pay, which can be problematic, like café customers taking weeks or months to settle their tabs. With sophisticated analytics and automation capabilities, finance teams can gain better insights into their customer’s payment trends to maximize profitability while reducing errors in this process. No process—manual or automated—can succeed without the proper training and implementation.
- Establish a clear, cross-functional process for identifying, tracking, and resolving customer disputes promptly.
- For enterprises seeking to achieve unparalleled efficiency and significantly reduce their Days Sales Outstanding, Emagia offers a transformative, AI-powered Autonomous Finance platform.
- In the area where Derek’s Building Supplies operates, sales are quite seasonal.
- Dental care providers are also investing in advanced laser technologies to improve workflow efficiency and support outpatient and chairside procedures.
- Creditsafe’s Business Credit Reports provide real-time data to help companies make smarter credit decisions.
- Here’re some common use-cases where organizations misinterpret DSO, hindering their potential for improvement and growth.
Case Studies: Understanding the Role of Days Sales Outstanding in Various Industries

DSO reflects a company’s financial performance when it comes to debt collection. Reducing payment delays requires the adoption of targeted strategies and the use of effective tools. If your DSO is high, consider talking to customers about shortening payment terms.
Outline how you receive payments in your professional services contract
- If this number starts rising, it could indicate slower customer payments and potential cash flow challenges.
- This achievement is remarkable because a DSO below 45 days indicates a low DSO, reflecting the company’s benefit from promptly-paying customers and enjoying a stable cash flow.
- Errors in the electronic invoicing process can also raise customer suspicions about your business practices, potentially undermining the customer experience and leading to an increase in DSO.
- Market analyses indicate that there is an industry-specific disparity concerning day sales.
- If a customer consistently delays payments, you must re-evaluate your strategy.
However, too low a DSO may drive away customers if they feel that your credit https://tealayas.com/why-sales-people-must-stop-focusing-on-net-new/ terms are too strict. While some companies have payment terms of 30 days, others offer more and others offer less. Empower your employees with hands-on training to ensure they are proficient and confident in using calculation tools.
Balance Sheet Reconciliation
Establish a clear, cross-functional process for identifying, tracking, and resolving customer disputes promptly. Fast resolution prevents invoices from aging unnecessarily and maintains positive customer relationships. It’s not just an accounting term; it’s a powerful indicator of how efficiently a company manages its Accounts Receivable—the money owed by customers for goods or services delivered on credit. A high DSO can signal underlying inefficiencies, tying up valuable working capital and hindering liquidity. Conversely, a low DSO reflects robust AR management, translating directly into accelerated cash flow and a stronger financial position. This regular calculation is crucial—if you’re working with a net 30 cycle, it’s a good practice to calculate DSO at least every 30 days.
What does a higher days sales outstanding mean?
- For example, by employing an automated invoicing system, Company A reduced its DSO from 60 to 45 days, which markedly boosted its cash flow.
- Customers are either paying on time to avail of discounts, or the company is very strict on its credit policy, which may negatively affect sales performance.
- Accountants use DSO to monitor cash inflows, ensure liquidity, and align payment terms with industry standards.
- In the relentless pursuit of financial stability and growth, understanding and optimizing Days Sales Outstanding (DSO) is not merely an accounting exercise; it is a strategic imperative.
- The number of days it takes to collect your company’s net credit sales can kill your cash flow and, for startups and fast-growing companies, give you negative working capital.
- There is no universal “best” DSO, as it depends on the industry, business model, and payment terms.
This adds a few steps but will make updating your DSO each month a little more manageable when you’re using Excel and have a lot of customers to track. The problem is, if you’re using Excel to track your DSO at the customer level, if you have more than around 1,000 customers, it can become very time consuming and unwieldy. One alternative is to group your customers in some way, ideally by similarities in their payment patterns. Here’s the thing…if your company uses an automated payment system, DSO isn’t going to tell you much because your DSO is already zero.
Why is DSO important for financial management?

Financial software tools can help streamline billing and send automated reminders, reducing the risk of delayed payments. With an AR automation solution that gives your customers their own online portal, you can allow customers to access all their invoices and supporting documents, so they never have to wonder what they owe you. It’s assumed sales made on cash are collected upfront (and would have a DSO of 0 as a result). However, DSO can vary significantly by month or quarter in businesses that have major seasonal fluctuations. So a business that relies heavily on summer tourism, for example, may have a high DSO in the second and third quarters, then a low DSO in the fourth quarter.
- Generally, a DSO below 45 is considered low, but what qualifies as high or low also depends on the type of business.
- Effective handling of accounts receivable is key to ensuring streamlined cash flows while reducing days sales outstanding.
- Providing clients with reminders and ample notice before the payment due date can often prevent the need to apply penalties, helping to maintain a positive and cooperative relationship.
- The lower the DSO, the more efficient your revenue collection process is.
- Some AR automation tools allow customers to make payments from their account on a set timeline automatically.
- While DSO is generally calculated on a monthly basis, there are businesses that carry out DSO calculation on a quarterly/yearly basis as well.

You can also penalize your customers if they are consistently late with payments. Make sure that your invoices contain the late fee terms and conditions, so that the customers know about them up front. Given that John was targeting Foreign Currency Translation a 30-day collection period, his DSO of 31 days is good for his business.
An accounts receivable automation platform can make it much easier to track what is dso in finance discounts and credits, assign them to the right customers, and reconcile the changes in your financial management system. That means it takes the business on average 51 days to collect on their invoices. Days sales outstanding (DSO) is a metric that every finance team should watch closely. Industries with long payment terms, such as finance or real estate, typically have higher average DSO compared to industries with faster sales cycles, like retail or manufacturing. Managing your accounts receivable days outstanding is key to financial stability.
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